Their European customers know them as O2. This award-winning communications company was created around simple customer insight. Just like oxygen, they understand that a customer’s mobile device is essential to their well-being. With millions of customers spanning the UK, Germany, and Spain, the mobile market is hypercompetitive. Telefónica O2 UK knew they had to set their sights on customer retention to maintain their market dominance. They chose Uniphore to help them create a radical transformation in how they served customers in the UK.