Conversational Analytics / 20.11.2013

How Enterprise Mobility can Transform Agribusiness

As enterprise mobility becomes increasingly mainstream, we often hear case studies about its impact in banking, insurance, retail, and manufacturing. However, in countries like India, where 70% of the country are involved in the agriculture industry, it is critical that these industries also be disrupted with innovation. These solutions will vary in functionality and platform from mainstream mobility solutions, as this industry and its stakeholder primarily use basic feature phones, and speak a variety of local languages. Nevertheless, huge benefit can be gleaned from these solutions when done appropriately.

For Indian agribusinesses, there are huge limitations posed by traditional methods of outreach in field operations. Farmers are spread across such a large area that individual visits are highly expensive and time consuming. Unfortunately, since regular and intimate contact with the farmers is crucial, these visits seem like an absolute necessity. To complicate the dilemma, agents often plan their visits based on personal convenience as opposed to the farmers’ requirement.

This is why experts agree, it is imperative that agribusinesses take advantage of mobile technology in servicing their farmers. AgriConnect, Uniphore’s voice-based mobility solution, has already helped some of the leading Agribusinesses in the country reach out to their farmers efficiently and at a fraction of their previous costs.  AgriConnect uses Speech Recognition technology to send automated calls to farmers in their own regional language, engaging them in dynamic human-like conversation. The system is able to answer all the farmers queries, and collect important information from them, which is linked to their profile on the web-based platform at the head office This profile enables AgriConnect to send the farmers timely and automated updates. Needless to say, delivering and receiving information through AgriConnect is a whole lot faster than by traditional, manual methods.

Watch this video to learn how AgriConnect works.

About Uniphore: Uniphore Software Systems is the leader in Multi lingual speech-based software solutions. Uniphore’s solutions allow any machine to understand and respond to natural human speech, thus enabling humans to use the most natural of communication modes, speech, to engage and instruct machines. Uniphore operates from its corporate headquarters at IIT Madras Research Park, Chennai, India and has sales offices in Middle East (Dubai, UAE) as well as in Manila, Philippines.