Even though the smartphone war is at its peak in India, more than 80 per cent of the population is still languishing in the Bottom of Pyramid (BoP), with no access to high-end phones or Internet. They are largely forgotten by the ‘so-called’ entrepreneurs, who are busy targetting the urban India with their consumer-oriented products. However, BoP is not completely neglected by the startup ecosystem. A few impact ventures are devising strategies to uplift remote India by means of providing affordable tech solutions.
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