“Support Marketing Initiatives” tops the list of primary reason to deploy with 57% of Southeast Asia based respondents

“Support Marketing Initiatives” tops the list of primary reason to deploy with 57% of Southeast Asia based respondents

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Key Global Insights

The global tracking study on speech analytics 2018 by Opus Research sponsored by Uniphore gives you following insights.

  • Speech Analytics adoption is widespread and global in nature
  • 82% of the respondents have deployed speech analytics solutions
  • Impact of compliance of law and regulations
  • Growing interest in real-time applications
  • Impact of Speech Analytics in marketing plans, Operations, and CX
  • Informing VA and chatbots is on the respondents’ radar
  • Adoption trends by geographic regions and industry

Spotlight on Southeast Asia

In past years, Southeast Asia took a modest approach by moving into sales support strategies, support ‘root cause’ and trends analysis.

  • For the year 2018 “Support marketing initiatives” tops the list of primary reason to deploy with 57%
  • 52% of respondents cite “understand customer intent” as the reason for deploying Speech Analytics Technology
  • Followed by 49% for “Increasing Sales and Collections” and 42% “Compliance with Laws and Regulations”

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