12 Acquisition Strategies for Watching the Cookie Sunset

The loss of anonymous third-party data and other changes to user-tracking capabilities have made customer acquisition marketing strategies and technologies — such as data management platforms (DMP) — obsolete.

As a result, advertisers must change their approach to assembling, analyzing and activating customer data to execute business-critical use cases.

By adopting a first-party-forward approach, brands can manage data governance, costs and performance to drive growth through extraordinary customer experiences.

Download the new guide to customer acquisition marketing and learn how to: