Marketing AI Use Case Playbook
An Industry-by-Industry Guide for Marketing Leaders
Today’s most successful Marketing AI programs all have something in common: they anticipate customer behavior, capitalize on the moments that matter, and use every interaction to make the next one smarter. This playbook serves as a practical guide for building Marketing AI use cases that achieve those goals.
Inside, you’ll learn:
- How to select use cases that drive ROI and validate costs using an outcome-based formula: Acquire, Grow, Engage, and Retain
- Popular—and proven—use cases for six major industries, plus key evaluation questions and considerations
- How to create a Marketing AI ecosystem that enables marketers to easily build and deploy use cases that scale