From Siloed Data to Scalable CX: Quicken’s Shift to Audience-Centric Marketing

It isn’t enough to be rich in customer data. To engage audiences, brands need to use that data to create relevant, tailored experiences that resonate. New technology can help that happen.

Join us for a Tech-Talk Webinar with marketing experts from Quicken and Uniphore. You’ll learn how the personal finance and money management software business evolved its marketing stack to launch powerful audience-centric use cases like onboarding and cross-selling, and created a multichannel marketing strategy designed with the audience’s needs at the center.

You’ll learn how Quicken:

• How agentic AI helps contact centers reduce cost-to-serve while improving CSAT, AHT, and first contact resolution
• How leading organizations are using AI to close the loop between agent productivity, customer satisfaction, and operational excellence
• A practical roadmap for adopting AI quickly and responsibly, achieving measurable ROI in weeks, not quarters