How LastPass is Modernizing Customer Engagement With a Composable, AI-Ready Stack

Today’s marketing teams need fast, flexible data infrastructure to keep up with shifting customer behavior and rising performance goals. That’s why more enterprises are rethinking their legacy martech and leaning into composable, real-time architectures that empower better targeting, personalization and efficiency. 

Hear how the world’s leading password manager is building a more agile, cost-efficient marketing engine — one that connects web, CRM, and behavioral data to drive more relevant engagement and reduce acquisition costs.  

You’ll learn: 

• How LastPass is unifying its data foundation to optimize ad spend 
• The benefits of composable architecture for marketing agility 
• How tight integration between Databricks and Uniphore accelerates time-to-value 
• Key lessons from a collaborative POC that led to long-term success