Why are so many marketing teams still struggling to turn data into real outcomes, despite years of investment and automation?
The marketing technology landscape is crowded with tools that promise intelligence but deliver only incremental gains. Fragmented data, siloed systems, and a lack of real-time adaptability continue to hold marketers back.
It’s time for a different approach; one that fuses data, knowledge, models, and intelligent agents into a unified system of intelligence. That’s the promise of Uniphore Marketing AI.
Marketers are still doing more with less
Marketing teams are navigating rapid shifts. They are being asked to do more with fewer resources, operate with greater agility, and deliver measurable impact at every turn.
- Shift to agility: Campaign cycles are accelerating, with marketing teams under pressure to respond to market shifts, customer behavior, and expectations to act as fast as possible.
- Data overload, not clarity: Marketers are flooded with customer signals like clicks, views, visits, etc., but most of these touchpoints lack context, continuity, or clarity. Without structure, more data leads to more noise, not better outcomes.
- More personalization: Customers expect more than just generic personalization. They want relevance in timing, channel, content, and experience based on what they have done, said and felt in the past with the brand.
That’s why Uniphore is redefining the CDP category
Uniphore is redefining the Customer Data Platform (CDP) category by introducing a system of intelligence that layers on top of your existing systems of record and engagement seamlessly, enabling your entire Marketing tech stack for AI.
How does it work? Unlike legacy CDPs, Uniphore’s Marketing AI:
Connects and activates data without duplication
Our zero-copy architecture eliminates costly and time-consuming data migration efforts, ensuring true data sovereignty and compliance.
What this means for you: No IT tickets and no wait for access to data. With less latency, you get data directly to your customers when it matters. That means higher conversion and more revenue.
Brings together structured and unstructured data
Our Knowledge-as-a-Service model makes enterprise knowledge accessible to both teams and AI systems.
What this means for you: Unstructured data brings together all the data that doesn’t fit into a neat box — surveys, chatbot logs and reviews — to make the customer experience that much more personal and contextual.
Enables continuous, autonomous optimization
Powering our CDP is our industry-best AI Platform, with built-in model and agent layers that allow you to go beyond reporting to drive real-time action and learning.
What this means for you: AI is constantly learning and adapting to your customers’ needs. Do they start opening emails in the morning more than at night? Are they engaging more on Instagram than email? AI learns those cues and adapts strategy to give you the highest chance of success.
Marketing AI does not require teams to operate inside a closed ecosystem, nor does it assume that structured data alone is sufficient. Instead, it provides marketers with a secure, composable system that taps directly into your data to reason over it and activate it intelligently.
Marketing AI: built on the four layers of the Business AI Cloud
Marketing AI extends the architectural principles of the Business AI Cloud to the martech and adtech stack. These four layers form the backbone of how Marketing Leaders can move from reactive operations to proactive growth engines.
Composable Data Layer
The composable data layer operates on a zero‑copy architecture. You can connect and activate data without duplication, ensuring full data control and compliance. This allows marketers to connect to any source, ingest data as needed, and activate insights directly from where the data lives, whether in a warehouse, application, or API. This layer prepares data for intelligent use, ensuring quality, enrichment, and AI-readiness while preserving data governance and sovereignty, so you control how you use your data—all of it. That means faster, smarter campaigns for you, secure architecture for your IT team.
Knowledge Layer
Modern marketing relies on context positioning documents, feedback surveys, campaign briefs, competitive intel, or social media, depending on your industry. The knowledge layer makes this information accessible and explorable, not just to teams, but to AI systems. It connects unstructured knowledge across the enterprise and allows agents and assistants to reason over it, enabling more grounded, goal-aligned marketing decisions.
Model Layer
This layer provides the flexibility to use pre-trained small language models (SLMs) or bring your own models, enabling predictive and generative capabilities tailored to each organization’s needs. From forecasting churn to optimizing content, this layer ensures that AI is not static or black-boxed, but measurable, tunable, and operationalized within real workflows. These models ship with enterprise controls like drift monitoring, auditability, and behavioral guardrails. You can choose open‑source, closed‑source, or custom models, without locking your stack.
Agentic Layer
The top layer brings autonomy to marketing. Intelligent agents can now help define audiences, simulate campaign outcomes, monitor behavior mid-journey, and optimize outcomes in real time. These agents are collaborative by design and adaptable to evolving goals and constraints, continuously learning and improving with every interaction.
Marketing AI that learns and activates without the wait— three use cases
Many solutions in the market today offer incremental improvements, often in the shape of AI assistants. These tools remain constrained by narrow use cases, limited governance, and a reliance on pre-processed data that is already clean, structured, and timely.
Uniphore Marketing AI is different. It meets you where you are in your AI or data journey, reasoning over fragmented data, infusing enterprise knowledge, applying governed AI, and enabling intelligent agents to optimize every part of a marketer’s workflow. Below are concrete examples of how Uniphore Marketing AI can be leveraged across the three core areas of marketing: planning, execution, and measurement.
Planning – Intelligent Campaign Forecasting
Scenario: Before launching a new product campaign, a marketing team needs to decide which audience segments, channels, and messages will drive the highest engagement and ROI.
How Marketing AI helps: The platform analyzes historical campaign data, current market trends, and real-time customer signals to simulate potential outcomes for different campaign strategies. It recommends optimal audience segments, timing, and creative approaches, allowing marketers to plan with data-driven confidence and agility.
Execution – Real-Time Campaign Optimization
Scenario: During a live campaign, marketers want to maximize performance but often lack the resources to monitor and adjust tactics continuously.
How Marketing AI helps: Intelligent agents monitor campaign performance in real time, detecting shifts in customer behavior or underperforming segments. The system autonomously adjusts targeting, creative, or channel allocation, such as increasing spend on high-performing segments or pausing ineffective ads, ensuring the campaign adapts dynamically to achieve the best possible results.
Measurement – Unified, Actionable Insights
Scenario: After a campaign concludes, teams need to understand what worked, what didn’t, and why.
How Marketing AI helps: The platform unifies data from all touchpoints (web, email, social, CRM) and applies advanced analytics to measure impact at every stage of the customer journey. It not only reports on key metrics but also surfaces actionable insights, such as identifying which content drove the most conversions or where customers dropped off, enabling continuous improvement for future campaigns.
Everyone moves data — we’re moving outcomes
AI is not a bolt-on; it is becoming the operating fabric of how businesses will sell, service, and engage in the future. Uniphore Marketing AI expands on that vision with a purpose-built intelligence layer designed to rewire how marketing organizations plan, execute, and measure campaigns.
Marketing AI is available to select customers as part of the broader Business AI Cloud. We are actively collaborating with forward-thinking enterprises to evolve agentic marketing and unlock new opportunities for growth.
Is your Marketing team ready for AI?
Contact us to learn how our platform can turn your marketing data into real outcomes.