Uniphore Named a Leader in the IDC MarketScape:
Worldwide Retail Customer Data Platforms 2025
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.
In the 2025 IDC MarketScape: Worldwide Retail Customer Data Platforms, Uniphore was named a Leader—recognized for our differentiated approach to composable architecture and AI innovation.
We help retailers deliver on what matters most: relevance, loyalty, and ROI. Here’s how:
- AI-First and Retail-Specific: Predict consumer behavior, build hyper-targeted audiences, and optimize performance at every touchpoint
- Unifies Structured and Unstructured Data: Uniphore’s AI capabilities give you an edge in understanding your customer like never before
- Real-Time Personalization: Orchestrate journeys and campaigns that adapt instantly—in-store, online, and beyond
We’re a Leader
IDC MarketScape: Worldwide Retail Customer Data Platforms 2025