The 2026 Guide to AI for Marketing Leaders

For years, martech and AI investments delivered only incremental gains. Data remains scattered. Workflows are still manual. Teams still operate in silos.

What’s missing isn’t more technology — it’s transformation. 

This guide reveals how to make that shift — moving from disjointed tools to orchestrated outcomes, static profiles to real-time intelligence, and manual decisions to adaptive AI agents. 

What you’ll learn:

• Six key priorities for marketing leaders in 2026, with use cases designed to support those priorities 
• How to operationalize AI across journeys, channels, and teams to drive measurable outcomes. 
• How your CDP needs to be an intelligence and decisioning layer that fuels real-time action. 
• How leading enterprises achieve 324% higher CTR in retail, 3.5× more conversions in financial services, 71% more B2B conversions, and 150% net revenue growth in media with CDP activation and orchestration. 

Get the clarity every marketing leader needs to compete — and win — in 2026.