Architecting a Modern Martech Stack for Speed, Scale, and AI Readiness

As enterprises face mounting pressure to personalize experiences, unlock AI use cases, and reduce customer friction, their legacy martech stacks are falling behind. It’s no longer enough to unify customer data. Teams need real-time data access, extensible architectures, and intelligent workflows that empower both business and technical users.

Join experts from TDWI, Uniphore, and Docusign as they discuss architectural considerations and practical guidance for building an AI-ready customer data foundation. In this session, we’ll also explore how a real-world enterprise is evolving its marketing technology and data infrastructure strategy to accelerate activation, quickly optimize data processes, and improve governance.

Topics include:

• Understanding and collecting customer data requirements
• Docusign’s experience evolving from legacy segmentation systems to a flexible composable CDP
• Understanding how composable CDPs differ from reverse ETL
• How to accelerate value with forward-looking AI capabilities such as agentic workflows and extensibility