Building Clear Pathways to Marketing AI ROI: Aligning Teams, Tech, and Outcomes

AI can unlock massive value, but not every initiative delivers measurable impact. This workshop will provide a step-by-step framework for achieving AI ROI in marketing—starting with how to connect data to customer experience. Leaders will learn how to translate unified data into personalized engagement, smarter decisions, and real business outcomes.

What you’ll learn:

• Identify high-value use cases that connect directly to business goals.
• Prioritize investments based on ROI potential and scalability.
• Connect data to customer experience to unlock personalization and insights at scale.
• Scale innovation without risk, ensuring compliance and governance.