2026 Gartner® Magic Quadrant™ for Customer Data Platforms
The Gartner® Magic Quadrant™ for Customer Data Platforms is here.
Get the Gartner perspective on how CDPs are evaluated, what capabilities are gaining importance, and how the market is evolving as customer data strategies mature.
Download the report for a clear, independent view of the CDP landscape.
You can see:
- Why zero-copy, warehouse-native architectures are redefining enterprise CDP strategy
- How unlimited, real-time AI-augmented segmentation replaces batch-based audience building
- Where LLM-powered, prompt-based segmentation fits into modern CDP expectations
Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Benjamin Bloom, Audrey Brosnan, Published January 26, 2026
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