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How to Improve Sales Conversion in a B2B2(...)C Go-to-Market Model?
By Delivering Digital Customer Service and Engaging Customers Where They Are
Skand Bhargava, Practice Director
BNP Paribas is a international banking group. It is the world’s 8th largest bank by total assets, and currently operates with a presence in 72 countries. Cardif is an international insurance company with a presence in the Netherlands, United Kingdom among other countries.
The team at Cardif wanted to digitize the onboarding process for customers who sign up for credit protection insurance at the point of sale of one of Cardif’s retail partners. Though Cardif might be few steps removed from the customer at this point, they resolved to deliver an effortless digital customer experience.
BNP Paribas Cardif continues to simplify the customer onboarding journey delivering quick help and answers to questions. As they refine and improve the process, they expect to see continued increases in sales conversion.
In addition, BNP Paribas Cardif has begun to replicate the process across multiple partners and languages. They have completed one and have 3 others in development.