How The Washington Post Turns New Readers Into Brand Loyalists

Readers today hold millions of stories in the palm of their hand, with worlds of information under their thumbs. To attract new readers—and keep them coming back—The Washington Post designed a lifecycle initiative to meet each modern reader on their turf, terms and timeline.

In the story, discover how The Washington Post:

• Found their next best readers and acquired 131% more customers by enhancing first-party data for anonymous users.
• Kept readers engaged from new subscriber to brand loyalist, increasing repeat visitors by up to 12% in the first 30 days with tailored lead nurture journeys that deepened customer relationships.
• Brought readers back into the fold and increased resubscribe rate by 38% with personalized communication based on each shopper’s preferences and lifecycle.