Uniphore is Named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

A Customer Data Platform (CDP) connects your customer data to campaigns that engage and grow your audience — impacting your revenue goals, your CX goals and your operational goals.

But navigating the strengths and weaknesses of each CDP out there means you need buying tools that offer impartial insights into the features, functionality and strategic direction of each solution.

That’s where the Forrester B2C CDP Wave comes in.

The Forrester B2C CDP Wave is designed to help organizations understand the strengths of top CDPs in the market through a 29-criterion evaluation.

In this complimentary Forrester B2C CDP Wave, you’ll get: 

• An impartial view into each CDP’s position in the market
• The strengths and weaknesses of the 12 CDPs included in the report
• Details on why Uniphore (formerly ActionIQ) was named a Leader