Marketing AI Transformation and the Role of CDP - A Guide
13 leading CDPs compared — across AI readiness, activation, and architecture
Marketing AI is transforming the way that marketers orchestrate AI at scale, leverage intelligent agents to reduce complexity and accelerate decision-making, and create tighter alignment between business strategy and execution.
Is your CDP keeping up?
In this guide, discover how CDPs are evolving into the intelligence layer that powers your business. Our complete 2025 CDP Market Guide Guide breaks down everything you need to know to make the right investment — from architecture to activation.
You’ll get:
- The three key categories of Customer Data Platform, with pros and cons
- A comparison of the 13 leading CDPs, with core capabilities, strengths and weaknesses
- The top trends you need to know that are leading the CDP’s evolution into an intelligence center
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