Acquisition Marketing
Audience Segmentation
Customer 360
Identity
Journey Orchestration
The Uniphore & Acxiom Partnership
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. Acxiom can facilitate the design, integration, and operation of Uniphore’s composable CDP within your tech stack, and add insights through data enrichment and identity integration to maximize your ROI across the full funnel. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).
Key Benefits of the Acxiom Partnership
End-to-End CDP Professional Services
Tap into Acxiom's certified CDP experts for data readiness assessments, systems architecture services, implementation and integration work and, if your resources are stretched thin, complete managed operations.
Comprehensive Data Enhancement and Identity Solutions
Acxiom’s data will enrich your customer profiles with detailed demographic, household, behavioral, and preference information and enable precise audience segmentation for highly personalized customer experiences. Acxiom’s Real ID technology integrates effortlessly with Uniphore’s CDP, providing recognized views of your customers across channels and touchpoints.
Everywhere Every Time Security & Governance
Acxiom’s Privacy-by-Design framework ensures your platform remains compliant, while Uniphore’s flexible and scalable composable architecture adapts seamlessly to evolving security and compliance needs—a combination to protect your data and your business.
Our collaboration with Uniphore marks a significant milestone in customer data platform innovation. It enables us to expand on our mission to provide our clients with comprehensive, composable CDP solutions to deeply understand and connect with their customers and prospects in the digital age.
David Skinner, Head of Strategic Alliances - Acxiom
See what Uniphore and Acxiom can do for you
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