MARKETING ACTIVATION
Turn Every Marketing Dollar into Measurable Revenue
how we help
Turning Marketing Data into AI THat Delivers
Marketing teams have more customer data than ever — but more tools and channels have widened the gap between insight and activation. Uniphore’s Marketing AI turns your customer data into personalized, AI-driven campaigns and automated workflows across every channel — without the complexity.
Unify audiences without manual data engineering
CDP Agent connects and unifies customer data across your entire martech stack — no migration, no SQL — so campaigns start with precise, reliable audience profiles.
AI running campaigns, not just analyzing them
Move AI securely from trials to live campaign execution while coordinating activation across channels and delivering real outcomes.
Compliance built into activation
Embed consent, compliance, and brand policy controls directly into activation workflows — so governance is baked in from the start.
Real-time attribution
Deliver attribution, optimization signals, and performance insights across all marketing activity in real time — so every next move is smarter.
HOW IT WORKS
BRING AI INTO PRODUCTION ACROSS MARKETING WORKFLOWS
01
Capture customer activity and data
Across CDPs, CRMs, ad platforms, and digital touchpoints — without migration or replication.
Understand audiences and intent
Identify high-value segments, propensity scores, churn risk, and next-best engagement opportunities.
02
03
Apply policies and governance
Ensure consent, brand compliance, and regulatory requirements are enforced during — not after — execution.
Execute workflows with AI agents
Coordinate activation across channels with audience-aligned, policy-governed precision at scale.
04
05
Maintain performance visibility
Generate attribution, optimization signals, and performance analysis across all marketing activity.
OUTCOMES
Production-ready AI for MARKETING ACTIVATION
Move from AI pilots to scalable, production marketing deployment.
Improve consistency across campaigns and customer touchpoints.
Reduce manual effort across audience building and back-office operations.
Strengthen compliance with built-in consent and data governance.
Increase confidence in AI-driven marketing decisions and outcomes.
AUDIENCE INTELLIGENCE & ACTIVATION
CDP Agent
Builds and activates high-precision audience profiles without manual data engineering or complex code — connecting fragmented customer data from CDPs, CRMs, and ad platforms into a unified, reliable foundation for every campaign.
KEY USE CASES
Apply execution control across revenue workflows
Audience building and activation
Build and activate high-precision audiences without manual data engineering or complex SQL. Uniphore Marketing AI – CDP Agent creates audiences 65% faster — going from 300+ lines of SQL to just 8 intuitive filters — while increasing first-party reach by 5× and converting 71% more customers.
Composable identity resolution unifies fragmented customer records across channels and platforms, enabling consistent targeting and measurement from day one.
65%
faster audience creation
50%
increase in reach with first-party data
20%
increase in customer conversions
Customer acquisition
Identify and reach new customers through AI-powered lookalike modeling, predictive scoring, and first-party data activation. Uniphore Marketing AI agents orchestrate acquisition workflows across paid, owned, and earned channels — governed by policy, optimized by AI.
e.l.f. Beauty reduced customer acquisition costs by 50% and increased repeat purchase rates by up to 30% after deploying production-scale AI activation with Uniphore
50%
decrease in acquisition costs
131%
increase in acquired customers
Retention and lifecycle marketing
Predict churn before it happens, improve repeat purchase rates, and increase customer lifetime value through intelligent segmentation and AI-orchestrated lifecycle journeys. Uniphore’s real-time data layer enables triggers based on behavioral signals — not just demographic attributes.
The Washington Post increased resubscribe rates by 38% and repeat visitors by 12% through AI-driven lifecycle automation powered by Uniphore.
38%
increase in resubscribe rate
30%
increase in repurchase rates
25%
increase in CLTV
Marketing analytics and reporting
Unify performance data across all channels and generate AI-powered attribution, spend optimization, and audience insight recommendations — without manual BI work. Uniphore Marketing AI – Marketing Insights Agent delivers dashboards that integrate directly into your existing analytics stack.
Move from reactive, post-campaign reporting to real-time performance visibility that feeds directly back into your next activation cycle.
Environment
BUILT FOR AI IN GOVERNED MARKETING ENVIRONMENTS
Uniphore helps marketing and RevOps teams move beyond AI pilots to production-scale deployment — without disrupting existing MarTech investments.
- Coordinate workflows across systems and vendor ecosystems
- Apply policies and controls during execution
- Reduce reliance on manual coordination
- Improve traceability across procurement processes
Discover a more scalable and governed approach to procurement operations.
Uniphore works with your existing stack
Connected
Salesforce Marketing Cloud
Adobe Experience Platform
Google Ads / DV360
Snowflake / Databricks
Meta / LinkedIn Ads
Your existing CRM & CDP
MOVE MARKETING AI FROM PILOT TO PRODUCTION
Deliver consistent, governed activation across marketing workflows with the Uniphore Business AI Cloud.