AI that turns retail complexity into connected customer and operational intelligence

THE BIGGEST CHALLENGES FACING RETAILERS TODAY

Enterprise retailers operate across hundreds of stores, millions of SKUs, and every channel a shopper touches — all while margins tighten, return rates climb, and customer expectations reset with every interaction.

AI helps retail teams personalize at scale, resolve service requests faster, sharpen inventory and pricing decisions, and protect revenue from fraud and shrink across core operations.

STRENGTHENING RETAIL MARKETING, SERVICE, AND OPERATIONS WITH BUSINESS AI

Retail operations are complex, fast-moving, and margin-sensitive. From customer service and marketing to merchandising, forecasting, and fraud prevention, retailers need AI that can connect data, automate decisions, and improve every interaction at scale.

AI that turns retail marketing into a personalized conversion engine

Broad segmentation wastes spend and misses the shopper
Retail marketers sit on mountains of customer data spread across loyalty programs, e-commerce platforms, store systems, and ad platforms — but most campaigns still run on broad, batch-based segments that miss intent. The result is wasted spend, low conversion, and shoppers who tune out messages that don’t reflect what they actually want.

Uniphore trades batch campaigns for real-time, needs-based engagement
Uniphore’s AI-based CDP gives retailers a complete, unified view of each shopper and uses ML clustering to build precise microsegments by behavior, lifecycle stage, and channel. Gen AI personalizes creative across email, SMS, push, and web in real time, while next-best-offer engines deliver the right recommendation during live site and app sessions.

20%
lift in campaign conversion rate

15%
reduction in cost per acquisition

10%
increase in repeat purchase rate

AI-powered service that resolves issues faster and protects loyalty

Service friction erodes loyalty and margin
Retail service teams face rising volumes of routine requests, including order status, returns, delivery issues, loyalty questions, product inquiries, and post-purchase support. Shoppers expect fast, accurate answers across every channel, but disconnected customer, order, product, and policy data slows teams down and creates inconsistent experiences.

Uniphore brings intelligence, context, and automation into every service interaction
Uniphore Business AI Cloud helps retailers connect customer, order, product, and service data to power faster, more consistent support. AI agents can resolve routine requests, surface relevant context for human teams, recommend next-best actions, and automate follow-up tasks. The result is lower service cost, faster resolution, and stronger customer loyalty.

20%
reduction in average handle time (AHT)

50%
routine requests resolved through self-service

10%
lift in customer satisfaction

AI that sharpens assortment, pricing, and inventory decisions

Stale forecasts and manual merchandising leave revenue on the table
Retail merchandising teams juggle thousands of SKUs, seasonal demand swings, and local store variability — but planning still leans on spreadsheets, static forecasts, and gut-feel adjustments. The result is overstocks, stockouts, markdown losses, and missed opportunities to price and assort for what shoppers actually want.

Uniphore drives demand-sensing forecasts and dynamic pricing decisions
Uniphore’s AI models continuously sense demand signals across sales, inventory, weather, promotions, and competitive pricing to generate forecasts at the SKU, store, and channel level. Recommendation engines surface assortment, replenishment, and pricing actions that align to margin and sell-through goals, while AI agents flag anomalies and automate routine planning tasks.

20%
improvement in forecast accuracy

15%
reduction in markdown and stockout losses

5%
lift in gross margin through pricing and assortment optimization

AI that protects margin across returns, POS, and online orders

Fraud and shrink drain margin — and traditional rules can’t keep up
Return abuse, promotion fraud, account takeovers, and first-party fraud cost retailers billions each year, and static rules miss evolving patterns while flagging too many legitimate shoppers. Investigations are slow, fragmented across systems, and often catch problems only after losses have already occurred.

Uniphore detects fraud in real time across every channel
Uniphore’s AI models continuously analyze transaction, return, loyalty, and session data to identify patterns that rules-based systems miss. Real-time scoring flags risky returns, orders, and accounts before losses occur, while AI agents automate case triage, surface investigation context, and keep humans in the loop for final decisions.

20%
reduction in return and promotion fraud losses

30%
decrease in false positives vs. rules-based systems

40%
faster case triage and investigation cycle time

Retailers require AI to be safe, accurate, and fully controllable. With Uniphore, teams can govern, monitor, and tune every model at the touch of a button to capitalize on speed, accuracy, and peace of mind across critical workflows.

THE UNIPHORE BUSINESS AI ADVANTAGE FOR RETAILERS

Uniphore connects proprietary data, AI models, and intelligent automation to streamline mission-critical retail workflows, from marketing and service to merchandising, pricing, and loss prevention.

Built on a composable, sovereign, and secure architecture, the platform gives retailers the control and visibility required to operate across every store, channel, and region.

Sovereign

Run on any hyperscaler public cloud, private cloud, or on-premises environment. Your data and AI remain your intellectual property – giving you control over deployment, governance, and scale.

COMPOSABle

Choose the models and components that fit your architecture. Uniphore Business AI Cloud helps you operationalize innovation without legacy or vendor lock-in.

Secure

Built-in guardrails, observability, and AI security deliver enterprise-grade protection. On-demand audit reports give stakeholders confidence that AI decisions are fair and risks are controlled.

ACCELERATE RETAIL OPERATIONS WITHOUT INCREASING RISK

lift in campaign conversion rate

reduction in cost per acquisition

improvement in forecast accuracy

faster case triage and investigation cycle time

Managing complex operations across thousands of stores, millions of shoppers, and every channel in between demands more than automation. It calls for visibility, consistency, control, and true personalization at scale. With the right AI foundation, retailers can modernize marketing, service, merchandising, and loss prevention — even across the largest and most complex operations.

Frequently Asked Questions

Is the platform secure? And, how can you prove it?

Yes. The platform is built with enterprise-grade security, including embedded guardrails, observability, access controls, and encryption. Audit-ready reporting demonstrates model transparency and fairness, giving retail teams and executives confidence in every AI-driven decision.

Are the Uniphore Business AI Cloud and AI Suite compliant with retail data and privacy regulations?

Our platform supports industry and regional compliance standards relevant to retailers, including PCI DSS for payment data, GDPR, CCPA, and other consumer privacy frameworks. You retain full ownership and control over your data and AI models, helping ensure alignment with regulatory expectations across every market you operate in.

Will it integrate with our existing retail systems?

Designed for composability and openness, the platform integrates with core retail systems including e-commerce platforms, order management, POS, loyalty platforms, ERP, CRM, data warehouses, and LLMs. This allows retailers to leverage new AI innovations across marketing, service, merchandising, and loss prevention without being locked into legacy investments.

Can the platform support global, complex retail operations?

Yes. The platform runs across hyperscaler public clouds, private clouds, and on-premises environments. Flexible deployment options, consumption-based or license-based packaging, and SLAs enable retailers to scale AI initiatives across brands, regions, and channels while maintaining operational control and governance.

How does AI improve retail marketing performance and personalization?

AI improves marketing performance by replacing broad, batch-based segmentation with precise microsegments built from behavior, lifecycle stage, channel engagement, and purchase history — ensuring offers reach shoppers who are actually likely to respond. Generative AI personalizes creative across email, SMS, push, and web, while real-time decision engines deliver next-best offers during live site and app sessions. This shifts marketing from periodic campaign pushes to continuous, personalized engagement tuned to each shopper.

How does AI reduce contact center costs in retail?

AI reduces contact center costs by automating the high-volume, low-complexity inquiries that drive most call and chat volume — order status, returns, delivery issues, and loyalty questions — using NLP-powered virtual assistants that resolve common requests without human intervention. When a shopper does need an agent, AI passes full order and customer context to reduce handle time, and real-time guidance surfaces in-call recommendations that improve first-contact resolution and CSAT.

How does AI improve demand forecasting and merchandising decisions?

AI improves forecasting by continuously sensing demand signals across sales, inventory, weather, promotions, and competitive pricing, then generating forecasts at the SKU, store, and channel level — rather than relying on static historical models that can’t adapt to fast-moving conditions. Recommendation engines surface assortment, replenishment, and pricing actions tied to margin and sell-through goals, and AI agents flag anomalies so merchandising teams can focus on decisions that actually move the business.

How does AI detect retail fraud and reduce shrink?

AI detects fraud by continuously analyzing transaction, return, loyalty, and session data to identify patterns that rules-based systems miss — including return abuse, promotion fraud, account takeovers, and first-party fraud. Rather than flagging issues after losses have occurred, AI models score risk in real time across returns, orders, and accounts, and AI agents automate case triage while keeping human investigators in the loop for final decisions. This shifts loss prevention from reactive investigation to continuous, proactive control.

How is Uniphore different from other AI platforms for retail?

Most AI platforms for retail address specific functions in isolation — a personalization engine here, a forecasting tool there, a fraud rules system elsewhere — without connecting those workflows into a governed, unified execution layer. Uniphore operates across the full range of retail operations on a single composable platform, applying policies and controls during execution rather than after the fact. Combined with sovereign deployment options that allow retailers to run AI on any cloud or on-premises environment, and fine-tuned models built for retail-specific workflows, Uniphore gives retailers the control that point solutions and general-purpose AI platforms weren’t designed to deliver.

Explore how your enterprise can capture AI’s full benefits while maintaining complete control and governance.