Acquisition Marketing
Audience Segmentation
Customer 360
Identity
Journey Orchestration
The Uniphore & Merkle Partnership
Merkle is a leading CX management company, delivering scalable, personalized experiences and advanced identity resolution through their data, identity and insights platform, Merkury. As brands face increasing demands for hyper-personalization, omni-channel engagement, and compliance with evolving customer expectations and regulations, an integrated approach to customer data management and activation is key.
Uniphore partners with Merkle to provide a unified solution that combines Uniphore’s Composable CDP with Merkle’s industry-leading services and identity resolution technology. This collaboration empowers brands to manage and optimize the entire customer journey, from initial interaction to ongoing optimization, ensuring personalized experiences at every touchpoint.
Key Benefits of the Merkle Partnership
Best-in-Class Technology and Expertise
Experience the synergy of Uniphore’s Composable CDP and Merkle’s strategic guidance. This partnership delivers top-tier technology that seamlessly integrates with your customer data stack, supported by expert guidance to drive adoption, optimize performance, and maximize the value of your existing data warehouse investments.
Comprehensive Identity Resolution Solution
Together, Uniphore’s Composable CDP and Merkury provide an end-to-end solution for precise customer identification and seamless omnichannel engagement. By integrating Uniphore CDP's advanced audience segmentation and orchestration with Merkury’s identity resolution, marketers can develop and execute targeted strategies that effectively engage audiences effectively at every stage of their journey.
Strategic Partnership for Success
Partner with Uniphore's CDP and Merkle to implement detailed, strategic plans that align with your brand's objectives. Our collaborative approach ensures continuous platform optimization, assesses campaign effectiveness across multiple channels, and refines strategies throughout the client relationship lifecycle for ongoing success.
As marketers seek to adapt to changing data privacy landscapes while continuing to deliver personalized, relevant conversations with consumers, the evolution of Merkle’s partnership with Uniphore provides a tangible and effective solution for real-time engagement.
Matt Seeley, Global Data Transformation Leader - Merkle
See what Uniphore and Merkle can do for you
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