How Smart Marketers are Building a Data Foundation that Actually Works

For most marketers, fragmented data isn’t just an IT headache. It’s wasted budget, irrelevant messages, and campaigns running on yesterday’s signals. Here’s the uncomfortable truth: fixing it isn’t just a technology problem; it’s an org problem. The brands moving fastest are the ones who got marketing and IT to stop talking past each other and start building on the same foundation.

This session tackles how marketing and data teams can work together to align on the freshest, most complete customer data. Join Marketing Brew and industry experts as they explore what it takes to go from data chaos to real-time activation, better marketing outcomes, and the cross-functional playbook that’s making it happen.

Here’s what to expect:

• Find the leaks: Pinpoint exactly where fragmented data is burning your budget and identify how to cut acquisition costs in half.
• Stack smarter, not harder: Know what to tackle first and understand which questions to ask before you consolidate or add anything to your martech stack.
• Get IT in your corner: Build the shared language and ownership model that moves marketing and IT onto the same path forward toward a flexible, composable data foundation that helps both teams succeed.