DirecTV Increased Sales and
Reduced Average Handle Time

How Can New Hires Hit Their Sales Targets in Their First Week on the Job?

Assist Agents in Real-time With “Just in Time” Guidance During Customer Interactions

Agent guidance logo on a green background.

About the Client

DirecTV is an American direct broadcast satellite service provider based in El Segundo, California and is a subsidiary of AT&T. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Caribbean.

DirecTV engaged Uniphore with the goal to simplify sales processes, reduce average handling time and improve their conversion rates.

Our Approach

In order to achieve these goals, DirecTV and Uniphore landed on an approach that involved providing real-time sales guidance and “just in time” recommendations to agents during an interaction with a customer. The objective is to simplify the overall call flow.

This approach was achieved through rich integration with their campaign management software which maintained campaign data and was able to be queried during an interaction with a customer.

Finally, the interaction disposition is captured automatically during the interaction and posted back to the CRM.


  • Average handle time was reduced by two and a half minutes – 40% overall
  • Sales conversions increased by 2% immediately following implementation
  • New hires can hit sales performance targets within their first week
  • Training time for new hires reduced from 3 weeks to just 2 days

What's Next

The solution is integrated into the enterprise-wide sales agent desktop and is used to guide agents on inbound sales interactions. Our client is exploring options to make the assistance even more dynamic and proactive in order to deliver a consistent customer experience for customers signing up for new service as well as those who may be making changes to their existing subscriptions.