Buyer sentiment refers to a buyer’s initial, emotional reaction to a sales presentation or offer. Buyer sentiment can provide insight into the likelihood of a purchase. As a result, a positive initial contact can influence the future purchasing decisions of potential clients.
Buyer sentiment data provides insight into the effectiveness of both a sales representative’s messaging and the method of communication. Engagement over phone, for example, can be contrasted with engagement via email communications in order to quantify the efficacy of contact center processes.
Buyer sentiment can assist agents in forecasting realistic sales timelines and leverage positive initial contact with products and services to ensure client acquisition. The data analysis of buyer sentiment across multiple delivery methods and communication outcomes provides valuable insight into what comprises effective customer engagement.