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Revenue Operations (RevOps) consolidates sales, marketing and customer service operations to drive revenue generation and client acquisition.
Utilizing marketing resources, sales processes and customer retention strategies in one cohesive platform, RevOps consolidates data streams and communication across departments. This results in increased efficiency and a reduction in the downtime associated with waiting for feedback from siloed teams.
RevOps benefits the business by establishing shared goals. Goals related to conversion rates, sales cycle rates and win rates can thus be achieved in unison through streamlined cross-department collaboration.