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Forrester Vision Report:
The Future of Conversation Intelligence for B2B Revenue is Personalized

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Conversation Intelligence (CI) is the next frontier in B2B sales.

In “The Future of Conversation Intelligence for B2B Revenue is Personalized” Forrester analyst Seth Marrs explores how CI solutions help sellers magnify their unique skills and recognize specific areas for improvement.

This report explores:

  • The critical limitations of CRMs and other sales applications—and how CI can fill those gaps to support seller productivity and performance
  • The correlation between empathy and a customer’s propensity to buy—and how CI redefines sellers’ understanding of customer needs
  • How to use CI to cut out the “busy work” of activity capture for sellers
  • Best practices for optimizing team-wide coaching, including real-time feedback via emotion AI and tonal analysis
  • The importance of multimodal capabilities and analysis to drive better productivity, insights and results

Download the full report today to learn how to supercharge your sales team with Conversation Intelligence!

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