Uniphore's B2B Buyer Insights

Unveiling trends from B2B buyers and sellers. 

Uniphore took a deep dive into the B2B landscape

We surveyed over 500 buyers and sellers in North America, mostly from enterprise organizations, with over 5,000 employees. 

Our respondents: a mix of executives, managers, and individual contributors. 

They represented diverse sectors: finance, tech, healthcare, professional services, and retail.  

Researchscape International, a top market research firm, helped us connect with these respondents in Spring 2023. 

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This report offers an enterprise sales leader a peek into the minds of key B2B stakeholders. It provides invaluable insights into market trends, buyer behaviors, and industry benchmarks, helping you shape effective sales strategies, make informed decisions, and gain a competitive edge. 

Distribution of transaction sizes for B2B buyers and sellers represented by bar and pie charts, offering critical Buyer Insights.

Featured in the report

Navigating the virtual selling landscape

The impact of buyer sentiment on deal outcomes

Contending with distracted buyers

Positive vs. negative seller behaviors

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