UNICEF and the Digital Empowerment Foundation (DEF) are in the midst of cross-sector consultations on this topic in states across India, with the aim of unearthing local best practices and sharing them across the country. At their recent event in Chennai, government officials, mobile operators, social entrepreneurs and academics shared examples of how mobile phones could be leveraged as a tool for social and behaviour change (see also my earlier articles on mobile user behavior and alliance strategies)….
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