Uniphore Newsroom

Marketing Has an Operational Problem, Not a Data Problem

Monday, August 17, 2026

Claire DarlingChief Marketing OfficerUniphore

For more than a decade, marketing has invested in one goal: creating a single view of the customer. Customer Data Platforms (CDPs) transformed our industry by bringing together fragmented customer data, making it easier to activate insights across channels and deliver more personalized experiences. Those investments created the foundation for modern marketing. Today, that foundation […]