Farmers cash in on new information system

Traditionally, farmers in India have been sourcing news about market prices through a channel of middlemen, newspapers and other forms of media. Even today, many farmers are struggling to access information. Although a messaging service using mobile phone entered the agricultural market, it did not help farmers without an educational background. Uniphore, an Indian company, ventured into integrating voice and messaging facilities in 14 languages and 100 dialects….

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